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Wednesday, April 18, 2012

Starwood Hotels Project Types

I would like to share with you this article that I’ve found into starwood website. It’s interesting to read it because you will understand their hotel developement proposal to investors and owners. They not only run their hotels, they are equally able to manage establishment in management contract and they suggest to owners to use Franchise method in order to develop their properties. Nowadays, more and more hotels groups are doing the same business to increase their activity; which is an excellent way for Starwood to reduce their assets and gain profit with a minimum amount invested.

Starwood’s group offers several possibilities to develop hotels project. In this section, you will have a quit explanation of their project types including: Conversion, Adaptive Re-Use, Mix use and new build.  I’ve found this presentation  in their website: www.starwood.com

Project Types

Starwood's nine brands come to fruition in many ways. Today's business realities demand a thorough consideration of all development scenarios, and a hotel leader well-versed in expediting numerous project types. Based on project specifics, location and budget, we have a product that will meet your needs, surpass expectations and attract a robust audience.

Conversion

Transform your property with Starwood's acclaimed lifestyle innovations, focused on the ever-evolving lives of today's savvy travelers. Starwood streamlines the conversion process, giving properties a fresh new persona and appeal in the briefest time possible. Experience the benefits of plugging into a powerful global infrastructure that drives bookings and enhances operational efficiencies. And no other conversion opportunities deliver the rewarding loyalty of Starwood Preferred Guest and its active membership base that continues to grow and remain committed to every Starwood brand.

Adaptive Re-use

Revitalize a building noteworthy for its architecture and site superiority. Adaptive re-use preserves the rich integrity of a structure while infusing it with a bold new identity. For many developers, adaptive re-use offers the best of all worlds: reinvigorating prime urban and resort locations with hotels that stand out with their one-of-a-kind appeal.

Mixed Use

Complement your hotel project with a range of mixed-use features such as residential, commercial and retail space. Our unique lifestyle brands enhance the value of the surrounding real estate, making the area a thriving destination that attracts other businesses, locals and hotel guests. An industry leader in this category, Starwood mixed-use locales include resorts, city centers and prime secondary markets.

With more than 45 operating branded residential properties worldwide - and another 20 in development - the Starwood Residential Services Group brings valuable “whole ownership” expertise to our development partners through development, marketing and operations support.

New Build

Create a property that is uniquely yours, built to your specifications with the ongoing expertise of Starwood Architecture, Design and Construction Teams.

I hope that this post will help hotel’s investors and owners to be aware of different possibility to develop hotels with Starwood.

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