Brands have to be absolutely present in social media, otherwise their online reputation can be seriously weakened.
Sunday, September 25, 2011
What Consumers Are Saying About Brands in Social Media
The consumers can say everything they think about any brands, they are much more honest and their audiences are more attentive about their thought. According to this article, consumers are comparing prices, giving advices, providing feedbacks, telling in which website to find products...
Brands have to be absolutely present in social media, otherwise their online reputation can be seriously weakened.
Brands have to be absolutely present in social media, otherwise their online reputation can be seriously weakened.
Tuesday, April 19, 2011
Wednesday, April 6, 2011
Sunday, April 3, 2011
Saturday, April 2, 2011
Most effective email list growth tactics
Hotels are using more and more social media tool as marketing, however they should keep using the email marketing.
Nowadays, hoteliers are using email marketing strategies differently than it use to be. They are trying to develop quality list of name rather than increasing the number of subscribers. Of course having a huge amount of subscribers can lead to increase the hotel community but we have to keep in mind that costumers’ habit have changed. It’s a constraint for clients to look at their email given that everyday they receive thousand of spamy email.
Email marketing has to be effective, for this reason this article presents some interesting tips in order to develop proficiently email list.
Here you are some email tactics that deliver value to the costumers:
- Download materials
- Purchase products
- Blogs and published articles
Even is email marketing is not the major strategy for hoteliers it still important to use it. Developing an email list allows hoteliers to keep their existing loyal costumers.
With the increasing of social media trend, does the email marketing will perpetuate?
Wednesday, March 23, 2011
Sunday, March 20, 2011
Local-Social-Mobile
Interesting presentation that explains clearly the Local-Social-Mobile. I recommend you to look at it, you will understand better this new trend.
Local-Social-Mobile: The Power Triumvirate of 2010 - Gillian Muessing
View more presentations from Online Marketing Summit
Foursquare for business.
I've found this nice presentation on foursquare to help you understand how to use it for business.
Saturday, March 19, 2011
How the Four Seasons Hotel Palo Alto uses social media for customer service
It is pleasant to remark that some hotel truly understands the way of using the social media. There is only Four Seasons hotel groups to have this sense of customer service and attention even out of their establishment.
This week I’ve wrote that one of the Four Saison’s hotel answer quickly to a customer’s tweet who was saying that he was so exciting in being to the Four Saisons Hotel Palo Alto spa to relax after his long day. The hotel quickly replies to his tweet by proposing him to make a reservation.
In reading the article, I was amazed by the hotel’s reaction. That is what we can call “customer care”. They deliver unique service to this client; furthermore they enhance their host’s unique experiences.
Social media is not only a tool to promote and to communicate about the hotel. It is also a way of engagement and human being relation. I really like this approach of service. They create a real relationship by listening the customer’s need.
Wednesday, March 16, 2011
Friday, March 11, 2011
The ROI of video on hotel websites.
Internet by itself represents a second world. How can hoteliers deal with this tool in order to be known and to be different than their competitors. Indeed, hotels have to find new ideas and interesting way of communicating their brand. For theses raisons, it is important to value all the different aspect of doing it. Nowadays, more and more hoteliers are using videos in their website in order to attract costumers’ curiosities. But this action has a cost, for that this week I will discuss on videos ROI for hoteliers.
Internet users are extremely interested by videos; some statistics confirm the increase of its absorption. So, there is a huge potential by doing it. Nonetheless, it is important to measure how people interact with videos. By doing so, hoteliers will gather some useful data that can be leveraged to take action in order to increase traffic and conversion.
It’s very difficult to put an exact dollar figure on video’s ROI but in another hand it participates directly in public relation, human resource, sales, and advertising. With foresight and a smart planning, the video can sometime solve business problems.
I think it is almost impossible to define exactly the videos’ ROI, but we can be sure that it will bring value. Regarding the competition, the video is a must have in hotels’ websites, nowadays. And, the ROI could be measure by the attractiveness of the websites.
Tuesday, March 8, 2011
Video about Google Places.
Another video that will be necessary to better understand what Google places means. Enjoy in looking at it.
klout video to understand how it works
I find interesting to share this video with you in order to better understand how Klout work. I hope it will clarify your doubt.
My Klout score on tweeter.
I was curious to know how I perform on tweeter. Here you are my scores and the comment about my interaction on tweeter.
Regarding my result, it demonstrates that my interactivity on tweeter is very low. It's completely true, usually I share on tweeter once or twice a week. There datas are relevant. It's amazing that they can measure how often we interact and how influent we are.
How can a hotel use Klout scores to improve customer communications?
Thanks to the Klout scores hotels have a great tool to measure their online activity effectiveness. They can adapt their messages to their customers related to the importance of the interactions concerning a given subject. Equally, with this tool they will know what kind of topics clients like to interact with. And finally, hoteliers should record all their scores like that they will establish a list who will classify the topics that work the best and the least.
Monday, March 7, 2011
How to recruit a social media assistant
Nowadays the social media represents a huge marketing tool and we can see that hoteliers are recruiting people to develop their brand awareness and also their online community. The article I’ve found this week will give you some ideas on which elements hotels could hire social media assistant. Here you are some of them:
- Hire college student in order to write things to do in the city or in the hotel’s area few hours each week.
- Excellent writing skills.
- Evaluate their networking skills by reading their blog or tweeter account.
- Check at the candidate Klout score to measure how influent he is
- The interest and the passion about social media
These few criteria will be the base for hoteliers to recruit future social media assistant.
I think by doing so, hoteliers are looking at profiles that will attract fans curiosity, engagement, trust and loyalty to their brand. In this type of job the C.V is not the most important while the blog, tweeter account and others social media are decisive. This position can be extremely influential on hotels' brand awareness and online reputation.
Friday, March 4, 2011
Social media's result seen by Hard Rock Hotel
I've found interesting to share with you this video: Have a look at it and tell me you though.
Wednesday, March 2, 2011
Sunday, February 27, 2011
Hot: Now you can launch your hotel booking-engine within your Facebook pages
After a great week of vacation, I’m back to discuss and share with you a new article that I’ve found interesting.
Once again, the social media is taking a huge place in the hotel businesses. Currently hoteliers have the possibility to load their hotel booking-engine within their Facebook Pages. It is an excellent marketing way to increase direct booking. By doing so, hoteliers will facilitate and accelerate customers’ decision booking making. Clients will be much more active thanks to this tool.
In reading this article I immediately look at some hotels’ Facebook page and I find out that The MGM Hotel in Las Vegas has already launched it.
I think this possibility of doing that will have an important impact on hotels’ direct booking. When we pay attention at the size of Facebook community we can just imagine the traffic that hoteliers could gain.
Wednesday, February 9, 2011
Saturday, February 5, 2011
How to reduce your hotel’s dependency on OTAs
As I did last week, I will continue to speak about the same topic related to Online travel agency. I’m very interested about this topic and this week I would like to share it again with.
According to this article, hoteliers should have in mind different practices that will help them in reducing their OTAs’ dependency. Here are some of them:
- Increase marketing budget to drive direct booking
- Adapt to the market and be ready to realize strategies’ modification
- Use properly the forecast in order to be flexible when using third parties expertise.
- OTAs must be supplemental revenue driver
- Manipulate with precaution availability and prices in order to diminish the loss of potential customers toward OTAs.
Nowadays hoteliers have the possibility to better control their hotel’s dependency on OTAs thanks to social medias. By doing so, they will diminish their commissions and will be in a strong position to negotiate. Thus, if hotels do not think or not proceed to modifications they will be lost in this huge market. They can’t do the same thing that they were doing years ago.
I have the strong feeling that OTAs will loose the hotels’ dependencies, It is just question of time.
Using Social Media to influence travel choices
According to the class we have had recently I have found interesting presentation which support the social media influence. I’m please to share it with you.
Saturday, January 29, 2011
Expedia, Orbitz feeling impact of American Airlines exodus.
This week I have found important to share with you this article . According to a UBS Investment Research note, American Airlines do not anymore authorized Orbitz and Expedia to display their schedules or sell airline tickets of their company. This is due to a mutual disagreement between these parties. Since that event occurs, the two Giants have seen their air transactions fall importantly and the hotel reservations may be impacted as well. Concerning American Airline their direct reservation are increasing and in long term it may be more profitable for them.
The disagreements between them do not surprise me even if Orbitz and Expadia.com have an important presence on the airline market thanks to their renowned. It is the time to change the online travel agencies methods and it started with these two giants but it could impact the others.
The American Airlines’ action could gives some ideas to the others airlines companies and also to the hotels. I think the online travel agencies could be affected a lot, if they do not make supple their commissions and if they do not modified their way of providing customers’ choices of fares and schedules. It may be the beginning of the online reservations substitutions. Nowadays, the airlines companies and the hotels know more about the online market and they are increasingly developing their own websites.
What would be the future about online travel agency?
Sunday, January 23, 2011
What consumers want most from a hotel in 2011
This article reveals us, which kind of services hoteliers should promote to their hosts in order to influence them in their booking decision’s.
Thanks to Orbitz.com’s data, we finally know the must have services and amenities in today market to attract customers. Here you go few examples:
- Promotional offers and discounts: The clientele are seeking for good value for money. Best offers could also include free parking and airport shuttle.
- Swimming pools: It’s one of the most important hotel amenities that impact a lot in the customers’ decisions.
- The extras: It appears new services such as welcoming pets.
Nowadays is not only question about price, hoteliers need to propose basic and unusual services if they want to stay attractive. The clientele compare more and more the hotels and some time their decisions can be taken due to details.
The hotels could make a satisfaction survey from their customers in order to gather their needs. By doing this, they will be familiar with the clients’ expectations and their frequenting could be effected in a positive way.
Saturday, January 15, 2011
Article to comment: IMGuest.com, like Foresquare for hotels
This article talks about a new social network, which is IMGuest. This new platform helps business travelers to develop easily their business relationships and to be quickly connected with potential persons that interest them. It’s look like to “foursquare” but for hotels and it’s all about hotels, people and real connections.
How to use it?
You just need to sign up with your Facebook or Twitter account, then just type the purpose of your stay and which kind of people you would like to meet and to finish, search for your hotel and do your “check-in”.
Once you did that, you are ready to look at profiles that correspond to your need in sending them direct messages to their e-mail. Thanks to that, you will be able to develop conversations, business relationships and more.
Thanks to that platform you could be connected with hotel’s guests situated cloth to your hotel or in any part of the world. That will allow you to be in touch with guests that share the same interest as you.
By using IMGuest’s platform you will expand your social and business networking.
Comments:
Given that this new platform is free for users that will increase hotels visibilities and brand awareness. This social network could be an essential marketing tool for hotels marketers. Thus, the business travelers will have the opportunity to share their hotels’ experiences and thought.
Hoteliers should exploit this new social network by introducing it into their own website, it will be an add services for their customers and this tool can contribute to hotel’s loyalty.
As curious as I am, I have just sign in and believe me, this one is amazing to meet peoples that share your interest.
The importance of the Hotel's Website design
As we learn in Digital marketing courses, here you are some guidelines:
5 Key Guidelines For Hotel Home Pages:
- Value Proposition
- Meaningful graphics
- Call to action Buttons
- Online Booking engine
- Social media Button
Related articles:
Hotel web design best practice – 10 mistakes to avoid
Ways to integrate Social Media networking tools into your Hotel Web Design
Ways to integrate Social Media networking tools into your Hotel Web Design
What should hoteliers focus on?
Nowadays it is extremely important for hoteliers to focus on their website and to support this idea I have found this article: Hotel Web Design .
Just take a minute and look at it, you will understand why?
Interesting articles to look at it?
Hello everyone, this week I found many interesting articles that we already talk about in classroom and I would like to share it with you besides the weekly article to comment.
Wednesday, January 12, 2011
Sunday, January 9, 2011
Best Western launches iPad app
For this New Year I have found interesting to share this article with you. Best Western hotels worldwide have launched an amazing tool for travellers who possess the Ipad; which is the ‘Best Western to Go free application’ running equally for Iphone and Android. It is not their first application; they already launched one in December 2009 only for Iphone mobile phone.
The aim of this application is to simplify travellers’ booking reservation, to find easily Best Western Hotel in any country of the world and besides that the users can do many fun handling such as to create itineraries in order to help their travel planning, to save past or future trips and also favorite locations visited. Users could as well track details of their trip and share it with friends and family.
In doing this application, Best Western Worldwide will increase their visibility and knowing how the Ipad’s selling where famous, they absolutely will develop their hotels’ frequenting.
Being curious, I have downloaded the Best Western to go application on my Ipad, it is so basic to use and this one allow us to share comments in their blog, to know more about the Best Western company, to follow them in their Tweeter and Facebook pages in one click.
I’m completely seduced by this application; I have spent a lot of time on it, it’s very pleasant and amusing.
In order to develop the brand awareness this free application is an excellent marketing tool and we can remarked how this hotel group uses positively this new technology.
Wednesday, January 5, 2011
Sunday, January 2, 2011
Report: Understanding online travel marketing trends
Thanks to digital marketing’ courses, I am absolutely much more attracted in marketing and this week I have found interesting to share with you this article related to online travel marketing trends.
According to the bigmouthmedia travel report 2011, we could observe that travel sector is modifying its marketing strategy by increasing the social strategies budgets toward direct email marketing for the first time. With this element in mind, we could understand the importance given to the digital marketing in general and particularly to the social media. Thus, this new trend allows to easily measure the results.
The survey made from 78 leading travel professional has permitted to demonstrate the increase of digital marketing’s interests; this one should grow by its budget share from 56% in 2010 to 60 % in 2011.
Comments:
Nowadays, the travel sector starts to be really aware about the online marketing development. The fact that digital marketing allows to measure the results this one tends to be the best tool than the others for marketers in term of control.
In my point of view, this trend is very positive for travel sector, for employees thanks to the creation of new job opportunities and for the clients who will be definitely much more engage.
How marketers should react with this new marketing trend? What is the place for the basic marketing? Regarding these questions we can understand the future modification of marketing’s organization and process.
Subscribe to:
Posts (Atom)