For this New Year I have found interesting to share this article with you. Best Western hotels worldwide have launched an amazing tool for travellers who possess the Ipad; which is the ‘Best Western to Go free application’ running equally for Iphone and Android. It is not their first application; they already launched one in December 2009 only for Iphone mobile phone.
The aim of this application is to simplify travellers’ booking reservation, to find easily Best Western Hotel in any country of the world and besides that the users can do many fun handling such as to create itineraries in order to help their travel planning, to save past or future trips and also favorite locations visited. Users could as well track details of their trip and share it with friends and family.
In doing this application, Best Western Worldwide will increase their visibility and knowing how the Ipad’s selling where famous, they absolutely will develop their hotels’ frequenting.
Being curious, I have downloaded the Best Western to go application on my Ipad, it is so basic to use and this one allow us to share comments in their blog, to know more about the Best Western company, to follow them in their Tweeter and Facebook pages in one click.
I’m completely seduced by this application; I have spent a lot of time on it, it’s very pleasant and amusing.
In order to develop the brand awareness this free application is an excellent marketing tool and we can remarked how this hotel group uses positively this new technology.
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