After a great week of vacation, I’m back to discuss and share with you a new article that I’ve found interesting.
Once again, the social media is taking a huge place in the hotel businesses. Currently hoteliers have the possibility to load their hotel booking-engine within their Facebook Pages. It is an excellent marketing way to increase direct booking. By doing so, hoteliers will facilitate and accelerate customers’ decision booking making. Clients will be much more active thanks to this tool.
In reading this article I immediately look at some hotels’ Facebook page and I find out that The MGM Hotel in Las Vegas has already launched it.
I think this possibility of doing that will have an important impact on hotels’ direct booking. When we pay attention at the size of Facebook community we can just imagine the traffic that hoteliers could gain.
Adding a hotel's booking engine on its facebook page was, i believe, the next step in the facebook mania! Hoteliers already use facebook as a marketing tool, so it is now becoming a reservation tool also. A facebook page will never replace a hotel's webiste, but it will definitely help increase reservations.
ReplyDeleteI'm agree with your vision. Hotel's website for the moment could not disappear and that for sure because hoteliers need to touch all kind of segmentation. Even is segmentation is dead (when we look at the new marketing trend) but it still present for groups, people who does not use social media and so on... I'm very curious about facebook's evolution for this 10 next years...
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