Kwest Influence Marketing

Kwest influence marketing

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Could hoteliers remove negative reviews?

I have found this interesting video concerning the negative reviews and I would like to share this one with you.

How to use negative reviews to effect positive change in your hotel

This week I had read many articles and I had found this one interesting to comment on.

This article discusses about how to take advantage of negative reviews into positive change for hotels.

The hoteliers seem worried about their customer’s reviews given that they can’t control what will be said online about them but in the other hand they have all the tools to respond correctly and to adapt their action in order to use the comments positively for their hotels.

Here you are some suggestions that could help hoteliers to take a positive spin on negative reviews:

1)   Speak up

2)   Engage

3)   Show leadership

4)   Take the high road

5)   Make reputation management a priority

6)   Create a cycle of positivity

7)   Prevent escalation

8)   Take the good with the bad

I think, it is an honour and a chance for hoteliers the increase in online of customers’ feedback. The criticisms permit to go forward.

Hotels used to hire mystery shoppers to see what they are doing wrong and now thanks to the new online trend they could also receive many comments that allow them to improve their actions toward guests’ satisfactions. In my point of view, this increase will enhance the services into the hotels and that thanks to the costumers’ contributions as well. With that in mind, the hoteliers don’t have any excuses to don’t correct their errors.

Are the criticisms good for the hotels brand image? What does happen if the hoteliers don’t take seriously the negative reviews on their property? Could that impact the hotel occupancy rate?

I may say that theses questions should be in hoteliers’ mind when answering or not to the negative reviews in order to measure the impacts. 

Thank you for reading my blog and posting comments.         

Site Inspection

Site inspection

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Skills to improve toward F&B Manager position

Like I already mention before, I do had 6 years experiences in F&B department in operational level and thanks to my school I have gained many skills related to my future position but I need to practice them in order to become as competitive as possible in the Hospitality industry Market.

Here you are some skills that I should develop:

• Conflict management.

• Time management.

• Team management

• Leadership and Training skills

To Become F&B manager is not only question of skills, we need large experience to be able to apply for this position. For this reason, once graduated I have decided to follow a management trainee in F&B department in order to be completely involve in this industry.

Online travelers don’t value brand loyalty

The article expresses that online shoppers take less and less into the account the brand loyalty when booking holiday.  Thanks to the survey Tealeaf’s “The ebooker’ did, they note that customers behavior toward online booking can be much more effective when receiving an excellent service and this one could be the key differentiator for them.

Currently, Internet does have an important position in the holiday research and booking process. Related to the survey, 37% of British adults explain that they conduct all their holiday research online and 26% of them realize their booking online.

Holiday research online start to be absolutely useful but it tents to be lengthy when booking. Usually, shoppers visit an average of four different travel sites before deciding and start to look for their holiday two to four months in advance of purchase.

When booking online, the bookers are trying to be sure about their choice in revisiting many times the different sites, in another word they absolutely need to be reassured.

Regarding to this article we can observe that the customers are in control when booking their holiday. Thanks to the websites technologies the shoppers could deal directly online. In this period, brand’s loyalty tents to disappear progressively now is more question about booking at the best moment for the best value.

In my point of view, customers do have much more influence in pricing that it used to be and this change obliges the brands to be much more proactive when proposing prices and services. Adaptability is the key word to keep in mind for brands if they want to stay for long time in this changing market.

Luxury new trend

Hello guys,

Last year I did amazing research on new luxury trend and I had found an exceptional and interesting topic: "The Luxury attitude versus canine Market". Even if this research is not part of the hospitality industry, I think that can bring you some idea about human interest changing.

I absolutely want to share, with all of you guys my work, I let you look at it and have fun.

Luxe et Marché Canin

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Hotel Research Engine

Hotel research engine

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