Internet by itself represents a second world. How can hoteliers deal with this tool in order to be known and to be different than their competitors. Indeed, hotels have to find new ideas and interesting way of communicating their brand. For theses raisons, it is important to value all the different aspect of doing it. Nowadays, more and more hoteliers are using videos in their website in order to attract costumers’ curiosities. But this action has a cost, for that this week I will discuss on videos ROI for hoteliers.
Internet users are extremely interested by videos; some statistics confirm the increase of its absorption. So, there is a huge potential by doing it. Nonetheless, it is important to measure how people interact with videos. By doing so, hoteliers will gather some useful data that can be leveraged to take action in order to increase traffic and conversion.
It’s very difficult to put an exact dollar figure on video’s ROI but in another hand it participates directly in public relation, human resource, sales, and advertising. With foresight and a smart planning, the video can sometime solve business problems.
I think it is almost impossible to define exactly the videos’ ROI, but we can be sure that it will bring value. Regarding the competition, the video is a must have in hotels’ websites, nowadays. And, the ROI could be measure by the attractiveness of the websites.
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