Thanks to digital marketing’ courses, I am absolutely much more attracted in marketing and this week I have found interesting to share with you this article related to online travel marketing trends.
According to the bigmouthmedia travel report 2011, we could observe that travel sector is modifying its marketing strategy by increasing the social strategies budgets toward direct email marketing for the first time. With this element in mind, we could understand the importance given to the digital marketing in general and particularly to the social media. Thus, this new trend allows to easily measure the results.
The survey made from 78 leading travel professional has permitted to demonstrate the increase of digital marketing’s interests; this one should grow by its budget share from 56% in 2010 to 60 % in 2011.
Comments:
Nowadays, the travel sector starts to be really aware about the online marketing development. The fact that digital marketing allows to measure the results this one tends to be the best tool than the others for marketers in term of control.
In my point of view, this trend is very positive for travel sector, for employees thanks to the creation of new job opportunities and for the clients who will be definitely much more engage.
How marketers should react with this new marketing trend? What is the place for the basic marketing? Regarding these questions we can understand the future modification of marketing’s organization and process.
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