Expedia, Orbitz feeling impact of American Airlines exodus.

This week I have found important to share with you this article . According to a UBS Investment Research note, American Airlines do not anymore authorized Orbitz and Expedia to display their schedules or sell airline tickets of their company. This is due to a mutual disagreement between these parties. Since that event occurs, the two Giants have seen their air transactions fall importantly and the hotel reservations may be impacted as well. Concerning American Airline their direct reservation are increasing and in long term it may be more profitable for them.

The disagreements between them do not surprise me even if Orbitz and Expadia.com have an important presence on the airline market thanks to their renowned. It is the time to change the online travel agencies methods and it started with these two giants but it could impact the others.

The American Airlines’ action could gives some ideas to the others airlines companies and also to the hotels. I think the online travel agencies could be affected a lot, if they do not make supple their commissions and if they do not modified their way of providing customers’ choices of fares and schedules. It may be the beginning of the online reservations substitutions. Nowadays, the airlines companies and the hotels know more about the online market and they are increasingly developing their own websites.

What would be the future about online travel agency?

B2B marketing in a digital world.

9 Tips for Success in Internet Marketing by Tim Martin

Digital Marketing Stats.

What consumers want most from a hotel in 2011

This article reveals us, which kind of services hoteliers should promote to their hosts in order to influence them in their booking decision’s.

Thanks to Orbitz.com’s data, we finally know the must have services and amenities in today market to attract customers. Here you go few examples:

-       Promotional offers and discounts: The clientele are seeking for good value for money. Best offers could also include free parking and airport shuttle.

-       Swimming pools: It’s one of the most important hotel amenities that impact a lot in the customers’ decisions.

-       The extras: It appears new services such as welcoming pets.

Nowadays is not only question about price, hoteliers need to propose basic and unusual services if they want to stay attractive. The clientele compare more and more the hotels and some time their decisions can be taken due to details.

The hotels could make a satisfaction survey from their customers in order to gather their needs. By doing this, they will be familiar with the clients’ expectations and their frequenting could be effected in a positive way.

Hotel Le Bristol Paris, New way to promote their establishment.

Un chat, résident à l’année dans un grand hôtel parisien Vidéo LCIWAT sélectionnée dans Actualité

Article to comment: IMGuest.com, like Foresquare for hotels

This article talks about a new social network, which is IMGuest. This new platform helps business travelers to develop easily their business relationships and to be quickly connected with potential persons that interest them.  It’s look like to “foursquare” but for hotels and it’s all about hotels, people and real connections.

How to use it?

You just need to sign up with your Facebook or Twitter account, then just type the purpose of your stay and which kind of people you would like to meet and to finish, search for your hotel and do your “check-in”. 

Once you did that, you are ready to look at profiles that correspond to your need in sending them direct messages to their e-mail. Thanks to that, you will be able to develop conversations, business relationships and more.

Thanks to that platform you could be connected with hotel’s guests situated cloth to your hotel or in any part of the world. That will allow you to be in touch with guests that share the same interest as you.   

By using IMGuest’s platform you will expand your social and business networking.

Comments:

Given that this new platform is free for users that will increase hotels visibilities and brand awareness. This social network could be an essential marketing tool for hotels marketers. Thus, the business travelers will have the opportunity to share their hotels’ experiences and thought.

Hoteliers should exploit this new social network by introducing it into their own website, it will be an add services for their customers and this tool can contribute to hotel’s loyalty.

As curious as I am, I have just sign in and believe me, this one is amazing to meet peoples that share your interest. 

Information about Ancillary Service

Ancillary Revenue in Hospitality Industry

Example of Hotel Affiliate program

The importance of the Hotel's Website design

As we learn in Digital marketing courses, here you are some guidelines:

5 Key Guidelines For Hotel Home Pages:

• Value Proposition
• Meaningful graphics
• Call to action Buttons
• Online Booking engine
• Social media Button 

 Read more about this article

Related articles:

Hotel Web Design Brief

Hotel Web Design tips to convert visitors into hotel bookings

You got web site traffic? Now turn those visits into dollars…

Hotel web design best practice – 10 mistakes to avoid

Ways to integrate Social Media networking tools into your Hotel Web Design

 

Source: Hotel Website Designers.com

What should hoteliers focus on?

Nowadays it is extremely important for hoteliers to focus on their website and to support this idea I have found this article: Hotel Web Design .


Just take a minute and look at it, you will understand why?

Interesting articles to look at it?

Hello everyone, this week I found many interesting articles that we already talk about in classroom and I would like to share it with you besides the weekly article to comment. 

Best Hotel Internet Marketing Company – How to choose?

SEO marketing – Why website SEO is not a one-off event?

Online Hotel Marketing – Responding to Negative Hotel Reviews

Increase Repeat visits to your Hotel Website via Hotel Internet Marketing

10 Common Hotel Marketing SEO Mistakes

How to manage your hotel’s reputation online

How to Use Google Analytics to Improve Your Online Hotel Marketing

Increasing your web traffic; the missing link…

Hotel Internet Marketing experiment: Hotel Prices in Google Maps

Hotel SEO – Ways To Create New Content For Hotel Websites

The New Location Location Location of Hotel Marketing

Hotel Pay-Per-Click or PPC advertising…you have to do the math…

Hotel Website Design? It’s not all in the eye of the beholder…

Hotel Email Marketing

Source: www.hotelinternetmarketing.com

Ancillary Revenue Vs Affiliate Revenue; Part I

Affiliation Programs on Prezi

Ancillary Revenue Vs Affiliate Revenue; Part II

Affiliate Programe on Prezi

Iphone app Best Western

Best Western launches iPad app

For this New Year I have found interesting to share this article with you. Best Western hotels worldwide have launched an amazing tool for travellers who possess the Ipad; which is the ‘Best Western to Go free application’ running equally for Iphone and Android. It is not their first application; they already launched one in December 2009 only for Iphone mobile phone.

The aim of this application is to simplify travellers’ booking reservation, to find easily Best Western Hotel in any country of the world and besides that the users can do many fun handling such as to create itineraries in order to help their travel planning, to save past or future trips and also favorite locations visited. Users could as well track details of their trip and share it with friends and family.

In doing this application, Best Western Worldwide will increase their visibility and knowing how the Ipad’s selling where famous, they absolutely will develop their hotels’ frequenting. 

Being curious, I have downloaded the Best Western to go application on my Ipad, it is so basic to use and this one allow us to share comments in their blog, to know more about the Best Western company, to follow them in their Tweeter and Facebook pages in one click.

I’m completely seduced by this application; I have spent a lot of time on it, it’s very pleasant and amusing.

In order to develop the brand awareness this free application is an excellent marketing tool and we can remarked how this hotel group uses positively this new technology.  

Crillon's online reputation

Made by Edouard Richemond & Miguel Sanches.

Cillon Online reputation on Prezi

Sixth Sense Technology adapted to hotels

Hospitality development on Prezi

Report: Understanding online travel marketing trends

Thanks to digital marketing’ courses, I am absolutely much more attracted in marketing and this week I have found interesting to share with you this article related to online travel marketing trends.

According to the bigmouthmedia travel report 2011, we could observe that travel sector is modifying its marketing strategy by increasing the social strategies budgets toward direct email marketing for the first time. With this element in mind, we could understand the importance given to the digital marketing in general and particularly to the social media. Thus, this new trend allows to easily measure the results.

The survey made from 78 leading travel professional has permitted to demonstrate the increase of digital marketing’s interests; this one should grow by its budget share from 56% in 2010 to 60 % in 2011.

Comments:

Nowadays, the travel sector starts to be really aware about the online marketing development. The fact that digital marketing allows to measure the results this one tends to be the best tool than the others for marketers in term of control.

In my point of view, this trend is very positive for travel sector, for employees thanks to the creation of new job opportunities and for the clients who will be definitely much more engage. 

How marketers should react with this new marketing trend? What is the place for the basic marketing? Regarding these questions we can understand the future modification of marketing’s organization and process.