Brands have to be absolutely present in social media, otherwise their online reputation can be seriously weakened.
Sunday, September 25, 2011
What Consumers Are Saying About Brands in Social Media
The consumers can say everything they think about any brands, they are much more honest and their audiences are more attentive about their thought. According to this article, consumers are comparing prices, giving advices, providing feedbacks, telling in which website to find products...
Brands have to be absolutely present in social media, otherwise their online reputation can be seriously weakened.
Brands have to be absolutely present in social media, otherwise their online reputation can be seriously weakened.
Tuesday, April 19, 2011
Wednesday, April 6, 2011
Sunday, April 3, 2011
Saturday, April 2, 2011
Most effective email list growth tactics
Hotels are using more and more social media tool as marketing, however they should keep using the email marketing.
Nowadays, hoteliers are using email marketing strategies differently than it use to be. They are trying to develop quality list of name rather than increasing the number of subscribers. Of course having a huge amount of subscribers can lead to increase the hotel community but we have to keep in mind that costumers’ habit have changed. It’s a constraint for clients to look at their email given that everyday they receive thousand of spamy email.
Email marketing has to be effective, for this reason this article presents some interesting tips in order to develop proficiently email list.
Here you are some email tactics that deliver value to the costumers:
- Download materials
- Purchase products
- Blogs and published articles
Even is email marketing is not the major strategy for hoteliers it still important to use it. Developing an email list allows hoteliers to keep their existing loyal costumers.
With the increasing of social media trend, does the email marketing will perpetuate?
Wednesday, March 23, 2011
Sunday, March 20, 2011
Local-Social-Mobile
Interesting presentation that explains clearly the Local-Social-Mobile. I recommend you to look at it, you will understand better this new trend.
Local-Social-Mobile: The Power Triumvirate of 2010 - Gillian Muessing
View more presentations from Online Marketing Summit
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