Sunday, April 3, 2011
Saturday, April 2, 2011
Most effective email list growth tactics
Hotels are using more and more social media tool as marketing, however they should keep using the email marketing.
Nowadays, hoteliers are using email marketing strategies differently than it use to be. They are trying to develop quality list of name rather than increasing the number of subscribers. Of course having a huge amount of subscribers can lead to increase the hotel community but we have to keep in mind that costumers’ habit have changed. It’s a constraint for clients to look at their email given that everyday they receive thousand of spamy email.
Email marketing has to be effective, for this reason this article presents some interesting tips in order to develop proficiently email list.
Here you are some email tactics that deliver value to the costumers:
- Download materials
- Purchase products
- Blogs and published articles
Even is email marketing is not the major strategy for hoteliers it still important to use it. Developing an email list allows hoteliers to keep their existing loyal costumers.
With the increasing of social media trend, does the email marketing will perpetuate?
Wednesday, March 23, 2011
Sunday, March 20, 2011
Local-Social-Mobile
Interesting presentation that explains clearly the Local-Social-Mobile. I recommend you to look at it, you will understand better this new trend.
Local-Social-Mobile: The Power Triumvirate of 2010 - Gillian Muessing
View more presentations from Online Marketing Summit
Foursquare for business.
I've found this nice presentation on foursquare to help you understand how to use it for business.
Saturday, March 19, 2011
How the Four Seasons Hotel Palo Alto uses social media for customer service
It is pleasant to remark that some hotel truly understands the way of using the social media. There is only Four Seasons hotel groups to have this sense of customer service and attention even out of their establishment.
This week I’ve wrote that one of the Four Saison’s hotel answer quickly to a customer’s tweet who was saying that he was so exciting in being to the Four Saisons Hotel Palo Alto spa to relax after his long day. The hotel quickly replies to his tweet by proposing him to make a reservation.
In reading the article, I was amazed by the hotel’s reaction. That is what we can call “customer care”. They deliver unique service to this client; furthermore they enhance their host’s unique experiences.
Social media is not only a tool to promote and to communicate about the hotel. It is also a way of engagement and human being relation. I really like this approach of service. They create a real relationship by listening the customer’s need.
Subscribe to:
Posts (Atom)