Mövenpick Hotels & Resorts development

This time, I’m going to talk about Movenpick Hotels & Resorts. I’ve found appropriated to present their development method. Given the fact that I've examined Starwood activity, it is interesting to compare them.

Their strategy is to expand the company’s regional and international presence. Their goal is to increase the hotel chain to beyond 100 hotels under operation and development in the next five years, with a geographical focus on Europe, the Middle East, Africa and Asia. An organic growth with eight to ten hotels per year is foreseen mainly in the form of management contracts.

Their main concern for development is essentially focus on Mövenpick hotels, Resorts and Residences. Compare to Starwood, they don’t manage other hotel’s brands and their properties portfolio are smaller than the giant.

This information was collected via their website:

Mövenpick Hotels

Our fine hotels, situated in city centres, busy suburban locations, or close to airports, offer business travellers extensive meeting facilities and comfortable accommodation with all the amenities they require for their professional activities.

Mövenpick Resorts

Mövenpick Resorts offer spacious accommodation and elegant landscaped grounds. Extensive leisure amenities, spa, dining options, and conference facilities create a perfect environment for meetings or pure leisure.

Mövenpick Residences

Our upscale residences provide the same comfort and amenities found in our hotels. The apartments are specially designed for long-staying guests and offer ample space and additional amenities. We aim to develop our Mövenpick Residences primarily in city centres and established hotel locations alongside our hotels and resorts.

Both, Starwood and Mövenpick use different methods to develop their properties. Indeed, contrat management is used by them, given the fact that they only manage the establishment and then their fees is based against contrat management and annual property result. Regarding Mövenpick group, they only develop their own brand contrary to Starwood.

 

Starwood Hotels Project Types

I would like to share with you this article that I’ve found into starwood website. It’s interesting to read it because you will understand their hotel developement proposal to investors and owners. They not only run their hotels, they are equally able to manage establishment in management contract and they suggest to owners to use Franchise method in order to develop their properties. Nowadays, more and more hotels groups are doing the same business to increase their activity; which is an excellent way for Starwood to reduce their assets and gain profit with a minimum amount invested.

Starwood’s group offers several possibilities to develop hotels project. In this section, you will have a quit explanation of their project types including: Conversion, Adaptive Re-Use, Mix use and new build.  I’ve found this presentation  in their website: www.starwood.com

Project Types

Starwood's nine brands come to fruition in many ways. Today's business realities demand a thorough consideration of all development scenarios, and a hotel leader well-versed in expediting numerous project types. Based on project specifics, location and budget, we have a product that will meet your needs, surpass expectations and attract a robust audience.

Conversion

Transform your property with Starwood's acclaimed lifestyle innovations, focused on the ever-evolving lives of today's savvy travelers. Starwood streamlines the conversion process, giving properties a fresh new persona and appeal in the briefest time possible. Experience the benefits of plugging into a powerful global infrastructure that drives bookings and enhances operational efficiencies. And no other conversion opportunities deliver the rewarding loyalty of Starwood Preferred Guest and its active membership base that continues to grow and remain committed to every Starwood brand.

Adaptive Re-use

Revitalize a building noteworthy for its architecture and site superiority. Adaptive re-use preserves the rich integrity of a structure while infusing it with a bold new identity. For many developers, adaptive re-use offers the best of all worlds: reinvigorating prime urban and resort locations with hotels that stand out with their one-of-a-kind appeal.

Mixed Use

Complement your hotel project with a range of mixed-use features such as residential, commercial and retail space. Our unique lifestyle brands enhance the value of the surrounding real estate, making the area a thriving destination that attracts other businesses, locals and hotel guests. An industry leader in this category, Starwood mixed-use locales include resorts, city centers and prime secondary markets.

With more than 45 operating branded residential properties worldwide - and another 20 in development - the Starwood Residential Services Group brings valuable “whole ownership” expertise to our development partners through development, marketing and operations support.

New Build

Create a property that is uniquely yours, built to your specifications with the ongoing expertise of Starwood Architecture, Design and Construction Teams.

I hope that this post will help hotel’s investors and owners to be aware of different possibility to develop hotels with Starwood.

Social Media Recap

I've found interesting to share with you this litle social media recap. Indeed, several new tools are present in the web and some of you could be confuse with all of them. Therefore, I will try to clarify this mess...

Social networking websites are used by millions of Internet users each day and are being increasingly utilised by businesses too. Is the way people are now connecting between each other and this one is a powerful tool in today business market.

When we talk about social network, usually we think about young people. It’s true that his story has started with them but currently the social networks’ audiences have become broader and older.

For instance, Facebook originally started for student in college, but now we can see many memberships from 35-49 year olds and this tendency still growing.

Even people from 50-64 years olds are as present as those under 18.

Pre-eminently, their current base is one-thirds 35-49 years of age and one-quarter over 50 years old. All of this to say that social networks covers almost all age group.

Nowadays the social networking websites has taken a fundamental place into our community, into our live, into the communication, into the advertising, into the marketing and so on…. Millions of Internet users are using this channel, so it is unproblematic way to be in touch with specific target easily.

The social networking has several goals. Firstly, to increase the public’s attention in communicating regularly with your audience, that helps a lot in developing rapidly your Jazz band awareness. Once you have doing that, the result could be measured thanks to the traffic being driven to your website.

Then, to improve the reputation of your website. You have to keep updating constantly your website in order to make it attractive.

Equally, discuss with your audience in different networking sites such as twitter, blogs and forums; that will boost your reputation and your brand’s awareness. You need to be focus on your networking communication; it is vital for your online reputation.

Also be attentive and make sure that the content in your website is of quality in order to entice people interested. If you do not have time for this, we recommend you to hire someone who should be in charge of that. For instance, hire a student in kind of trainee program or in form of mission, this way it will cost you less anf be a great opportunity for him to practice what he has learned. We think this way of communication will be positive for the traffic of your website. Moreover, more Internet’s users will visit your sites, more they will bring you new visitors. 

 It is really important to capture the interests of your visitors. When you receive some questions you may be ready to answer. Given that, social media networking is question of interaction, if you desire to be successful in this platform you have to build strong relationships. By realizing that, you can better position your Jazz Band in using the resources and benefits of those you communicate with. Thanks to this relationship you could benefit back links to your site, access to tools, testimonials and instant feedback/suggestions.

This is why networking is the way to build and create relationships that can be mutually helpful and beneficial.

To be efficient in using this tool, you have to follow this few tips:

- Use social media to create an online presence.

- Guard your online presence and your social networking presence.

- Post information and Upload carefully.

The most popular social networks sites are Facebook and twitter. For these raisons we've found important to present you some statistics.

Facebook

People on Facebook:

·      More than 500 million active users

·      50% of our active users log on to Facebook in any given day

·      Average user has 130 friends

·      People spend over 700 billion minutes per month on Facebook

Activity on Facebook

·      There are over 900 million objects that people interact with (pages, groups, events and community pages)

·      Average user is connected to 80 community pages, groups and events

·      Average user creates 90 pieces of content each month

·      More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

Global Reach

·      More than 70 translations available on the site

·      Over 300,000 users helped translate the site through the translations application.

Platform

·      People on Facebook install 20 million applications every day

·      Every month, more than 250 million people engage with Facebook on external websites

·      Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day and more than two million websites have already joined them.

Mobile

·      They are more than 200 million active users currently accessing Facebook through their mobile devices.

·      People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

·    They are more than 200 mobiles operators in 60 countries working to deploy and promote Facebook mobile products.

Twitter

Some data since October 14^th 2010

·      175 million registered users.

·      95M tweets are written per day.

Usually people who do not use twitter do not know what is about, for that we will explain you how this one works.

When using this platform it is all about short sentences (only 140 characters), the goal is to share immediately information with your followers (tweeter’s users). People who are interested by your conversations will subscribe to your tweet; which allow them to follow your updates. You do not need to search for audience; the audience will come to you. It is a great communication tool. Once you receive feedbacks about what you have posted, we recommend you to develop a relationship with your followers. It would show them your interest.

Regarding the number of users it is easy for you to increase your fan base in sharing adequately topics related to your field even you could link your websites, your blog, your Facebook account and so on…

Blogs

Blogs are more and more used to share topics in deeper way. For you the advantage of it is to explain who you are to your fan base and what your Band is about. You just need to write all about your Jazz Band and even all the plans you do have for the future and so on...  It will help you in increasing your Jazz brand awareness.

In using this tool you could also talk to your fans, post pictures of your concerts, pictures of the recording process… This is more personal approach and this will allow you to create relationship and interaction with your fans.

There are many different Blog platforms but we recommend you to have the Wordpress. It is free popular blogging software adopted by most musicians and the presence of RSS feeds gives him its particularity. The RSS feeds helps to give the latest news about your blog in real time to your fans.

To create a successful blog, you need to know where the traffic to your blog is coming from and what people do when they visit your blog.

For that, it exists many tools that help to analyse the traffic of your blog. Here you are some of them:

- Google Analytics

-  StatCounter

-  SiteMeter

- AWStats

- MyBlogLog

I've just presented you the principal ones and I hope that this recap has clarified your social media's knowledges.

 

Why hoteliers should use social media?

I'm sure that I'm not the only one having this question on mind. Nowadays, hoteliers must pay attention to their online reputation, it is primordial to engage with them, answer to their posts and resolve any problems. 

 Hoteliers should now that customer's consuming habits have evolved with the time.

Here are the top reasons why every business interested in Internet marketing should be looking at Social Media:

-       Social Media is the fastest growing category of Internet Marketing in terms of attracting new users

 

-       Social Media allows you to establish a relationship with your customer like no other media has previously allowed

-       Social Media offers an opportunity for you to establish yourself as an expert in your market

-       Consumer reviews and user generated content still dominates hotelier's view of social media

-       Last but not the least, social media optimization is the next generation of Internet Marketing

  There is nothing that hoteliers could do against this new trend. It’s a kind a huge ‘word of mouth’. Therefore, I suggest them seriously to take it into account.

I highly recommend you to read this article. Thus, You will have a lot of information regarding this topic.

What Consumers Are Saying About Brands in Social Media

The consumers can say everything they think about any brands, they are much more honest and their audiences are more attentive about their thought.  According to this article, consumers are comparing prices, giving advices, providing feedbacks, telling in which website to find products...

 
Brands have to be absolutely present in social media, otherwise their online reputation can be seriously weakened.

DDiH, Thaink Tank 2011, EMC MBA, Oneglobe

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